Security & IAM

The challenge

Identity is the new security perimeter. In a cloud environment, traditional network boundaries dissolve, and access control becomes the primary line of defense. A Zero Trust approach — where every request is verified regardless of origin — is essential for protecting modern cloud workloads.

Security breaches carry severe financial and reputational consequences. Organizations need layered defenses that encompass identity management, network segmentation, secret management, and continuous threat detection. A well-implemented security posture not only protects assets but also enables compliance with regulatory requirements and builds trust with customers and partners.

B2C identity and access management

Customer-facing identity is a different discipline from internal IAM. When your application serves external users — customers, partners, or citizens — you need Azure AD B2C or Microsoft Entra External ID rather than standard Entra ID. The requirements are fundamentally different: branded sign-in experiences, social identity providers, self-service registration, and scalability to millions of users.

Getting B2C IAM wrong creates real problems. Poor sign-in experiences drive users away. Misconfigured custom policies cause authentication failures. Migrations from legacy identity providers (on-prem AD FS, custom-built auth, or third-party CIAM platforms) are notoriously complex and risky without deep platform knowledge.

When you need B2C IAM consulting

• You are building a customer portal or partner login and need Azure AD B2C or Entra External ID architecture
• You are migrating from a legacy identity provider to a modern cloud-based CIAM solution
• Your existing B2C tenant has issues with custom policies, token configuration, or user flows
• You need to integrate social identity providers alongside corporate federation
• Your application requires API security with token-based authentication for external consumers

Mallow has delivered production Azure AD B2C and Microsoft Entra External ID implementations across industries. Our Barona case study is one example: we built a complete Azure AD B2C single sign-on portal for corporate customers, including user administration dashboards.

See our Cloud Security service for a full list of B2C IAM deliverables.

Enterprise security and Zero Trust

What we deliver

• Zero Trust architecture design and implementation
• Identity and access management strategy with least-privilege principles
• Conditional access policies and multi-factor authentication
• Secret and certificate management automation
• Security posture assessment and remediation roadmap

How we work

Mallow embeds security into every layer of your cloud architecture rather than treating it as an afterthought. We design identity models that balance security with usability, implement automated secret rotation, and configure continuous threat detection. Our security engagements start with a thorough assessment of your current posture and deliver prioritized, actionable recommendations that reduce risk incrementally.

Key technologies

• Microsoft Entra ID (Azure AD)
• Azure AD B2C
• Microsoft Entra External ID
• Microsoft Defender for Cloud
• Azure Key Vault